Sports betting and game company Bally’s Corporation Announced a strategic partnership with Oscar de La Hoya. KO Entertainment, A subsidiary of a boxing elite promotion company Golden Boy Promotions Co., Ltd...
According to Barrys, the relationship aims to “incorporate unparalleled innovation, objectivity and gamification into combat sports, thereby changing fan involvement.”
The initiative was officially announced this week when both sides aired a pilot version. Oscar de la Jolla’s KO Entertainment presents Bally’s Fight Night – Rethinking how boxing and MMA sports are presented, and the first development in 2.0 games of combat sports.
At this event, five professional MMAs and four professional boxing contests were presented in a video game format presentation. Using sensors and a custom-built data tracking dashboard, a variety of objective data points were captured in real time, including punching forces and combinations of thrown and landed punches.
Through the use of sports science, data is transmitted to on-screen powerbars similar to those displayed in video games, summarizing the total absorbed damage of a fighter. Bally’s and KO Entertainment argue that collecting, analyzing, and integrating this data into future broadcasts can create a more rewarding and safe experience for fighters while at the same time increasing transparency.
Bally’s will be integrated to further enhance the gamification and viewing experience of combat sports. Monkey knife fight, Its daily fantasy sports platform live broadcast.
SkimBally’s Corporation Chairman of the Board said: “This partnership is a great opportunity to bring together gaming, media and martial arts experts to breathe new life into boxing and mixed martial arts.
“By integrating our innovative technology and interactive gaming platform into combat sports, we create a new and innovative way for viewers to participate in live broadcasts.”
Oscar de la HoyaThe Chairman and CEO of Golden Boy Promotions commented: “We have the utmost respect for the history and traditions of boxing and mixed martial arts. Working with Bally’s to develop this innovative product will give you real-time, data-driven insights. We believe that we can provide it to our actions and create an unprecedented level of transparency and objectivity.
“It also provides an experience that is easier for the average audience to understand, while at the same time providing a more rewarding and safer experience for fighters.”
Bally’s and KO Entertainment’s combat sports deal aims to change fan involvement
Source link Bally’s and KO Entertainment’s combat sports deal aims to change fan involvement