No matter how cold it is, ice cream can melt the determination of any dieter.Lawrence McMillon, owner of an ice cream sandwich company Winwood parlorExpects exactly that, both as an entrepreneur and as a host.
McMillon recently opened a new outpost for its ice cream lounge at Southgate Towers on West Avenue in Miami Beach. To celebrate, he and his fiancé, Alysse Richardson, invite friends to Miami-style Ice Cream Social at the Oasis Bar / Winwood Parlor location on the 10th floor pool deck of Bay Park Apartments in Edgewater. Did. “We made a modern tropical glamor with ice cream,” says Richardson in a refreshing and beautiful environment.
As a kid, McMillon grew up learning how to entertain, clenching his teeth in the food industry. “I lived between Washington, DC. Where my grandfather had a restaurant, and Atlanta. I learned how to have a party, often boiled crabs, placed people on the grill and groomed the bar. I love to entertain. “
He has been a hospitality career for nearly 25 years, starting as a bartender at the Phillips Arena / Bank of America Club in Atlanta (now the State Farm Arena and home of the Atlanta Hawks) and eventually becoming a regional manager for Sodexo. We are making good use of the family tradition. / Oversees venues such as Center Plate, Hollywood Bowl, Pasadena Convention Center, California Academy of Sciences in San Francisco, Seattle Aquarium
In 2007, he opened the first bar concept called M Bar & Lounge (Music, Martini, Margarita) in Atlanta’s historic Castleberry Hill district, where he and Richardson met. After Richardson graduated from Chiropractic School, the couple moved to Miami in 2011 due to culture and climate. They are going to get married next year.
Richardson, who is currently settled in Magic City, is practicing at the General Health Center in North Miami. Formerly General Manager of the Adrian Arstop Performing Arts Center, McMillon now works as a Client Relations Executive for a multinational food and beverage company. But that’s not his only gig. McMillon started Winwood Parlor in 2016 as a sideline, hoping to spend more time with his two sons, Caleb (14) and Kelton (24), who were born in his previous marriage.
“I painted an ice cream truck I found on Craigslist in Port St. Lucie,” says McMillon. “I’ve seen custom ice cream sandwiches in San Diego and Los Angeles. I liked the concept, so I taught Kelton the business. The challenge is that they don’t melt in the heat of Miami. It was to learn how to do it, but we did it. “
From a food truck covered with purple graffiti, winwood’s artistic streets with your favorite handmade ice cream sandwich made with toppings such as small batches of cookies, ice cream, almond chips, fruity pebble cereals, and cookie crumbles. Sold along with. According to McMillon, the bestseller is Churros. All sugar cookies and vanilla ice cream scoops are wrapped in cinnamon toast crunch churros cereal. Next is the popular PB & J with strawberry ice cream layered between two peanut butter cookies. There are also vegan-friendly options like a secret vegan made from vegan vanilla (coconut milk) ice cream covered with vegan chocolate chip cookies and sliced almonds.
Such innovative combos were quickly accepted by consumers. In the next few years, the business was booming. Today, Winwood Parlor is a full-fledged catering, wholesale and retail business, shipping nationwide via Goldberry. And McMillon says that expansion plans aren’t the only ones.
“We are planning to launch a pop-up at Southgate Towers in Miami Beach and expand to North Miami, Fort Lauderdale and more. [South Florida] “City,” says McMillon.
No wonder McMillon and Richardson are taking the time to celebrate their sweet success. At their oasis bar party, even drinks featured frozen food. Guests sipped from a selection of champagne with sorbet — Miami Made Froze (a blend of peach, pear, white grapes, lemon and lime juice with strawberry puree and band of rose rosé) and peach bellini (peach nectar). And peach puree and moe imperial ice champagne)).
Since ice cream sandwiches and mini-milkshakes cannot be enjoyed from the start, guests tasted the appetizers beautifully decorated on the Batillado board with Osteria Molini Miami decorated with fruits, crudite, cheese and spreads.
But what is an ice cream party without ice cream? Finally, cool dishes such as Bedrock (vanilla ice cream wrapped in red velvet cookies and fruity pebble), classic (vanilla ice cream wrapped in chocolate chip cookies and mini chocolate chips), and Limoncello cake (soaked in Limoncello). Featured was provided. Lemon cookie and vanilla ice cream), Bourbon spice cake (spice cake cookie and vanilla ice cream soaked in bourbon), bourbon chocolate cinnamon (double chocolate cookie and cinnamon ice cream soaked in bourbon), Mr. 305 (guava white chocolate) vanilla Ice cream and chip cookies).
As the guests indulged (and left their brains frozen), they gathered around a table that popped out in a white and coral flower arrangement. “Our concept was to add an artistic flair to the tropical and fascinating atmosphere of our time,” says Tarike Hyde, chief event stylist for the event by Boosh (also known as the “Queen of Details”). “I was inspired by the artwork on display at the ice cream parlor and wanted the details to be extravagant.”
The artwork consists of a series of whimsical murals featuring characters eating ice cream sandwiches. The bright palette created by artist Nate Dee matches the shades of ice cream sandwiches. With a special nod, the mural behind the dining table was done by Nicole Salger, the artist who painted the original purple food truck that started everything.
“All my art is inspired by Winwood and the graffiti artists who made the area today,” says McMillon. “I love supporting local artists and will maintain Winwood’s spirit in new places.”