Digital Marketing Strategies to Revv up B2B Sales Post Covid-19

The digital marketing space became a lifeline for many businesses as we battled the COVID-19 pandemic.

Many did more than stay afloat. They underwent organizational changes to adapt to the situation while others discovered new markets and tapped into them.

Technology created opportunities for B2B sellers to increase visibility, connect with wider audiences, and boost sales.

As we shake off the effects of the pandemic, it’s unlikely these sellers will turn back to the old marketing methods. If anything, they will be on the lookout for novel ways to increase their market share.

So, if you don’t want to be left behind aka need to boost sales, here are five digital marketing strategies worth considering.

1.  Leverage Marketing Analytics

Post pandemic, businesses were affected—positively or otherwise. Their needs may now look very different from what they were prior.

You’ll need to re-imagine their journey and consider new pain points, motivations, and concerns.

How? Using marketing analytics of course

With the help of marketing analytics software, you can collect, analyze and interpret data to understand new consumer behavior.

From identifying content that produces high engagement to email campaigns that increase revenues and everything in between, you’ll have actionable insights for better decision-making.

Here is how you can employ marketing analytics for a better understanding of your market:

2.  Host Live Interviews

Live interviews with noteworthy industry experts, including those on your team, are a fantastic way for bringing attention to your brand.

Unlike other forms of content marketing, you lean on the subject matter expert to tell the story on your behalf.

Through the conversations, you uncover industry insights and help audiences put a finger on the challenges they face. They learn more about their needs and how they can solve them.

Here are some ways to make your live interview successful:

3.  Maximize Landing Pages

As a principal component of digital marketing, landing pages facilitate customer acquisition through lead generation and conversions. An ideal landing page is memorable, provides relevant information, and offers your audience tangible next steps for further engagement.

So it’s surprising when statistics show that, on average, landing pages have a conversion rate of 4.02 across all sectors.

Nothing to write home about, but something worth thinking about seriously. If landing pages are crucial for conversions, why the low rate?

Perhaps it’s because businesses don’t optimize their landing pages for higher engagement.

Here are some features your landing page should contain:

4.  Make Cold Calls

According to a survey by RAIN Group, 71 percent of the buyers interviewed were open to new ideas that could help them drive business results.

The survey aside, isn’t every business looking for ways to attain stronger business results?

You’re in the market to provide solutions, right? If your solutions can help businesses become more successful, you’re already on the winning side. Now package your value proposition to demonstrate this, then make your cold calls.

Having said that, there are plenty of ways a business can jeopardize its cold calling opportunities. We’ll look at some mistakes you can avoid:

5.  Promote Enticing Offers

From percent-offs to exclusive offers, and joint promos, businesses have employed sales promotions to attract new and retain existing customers.

Post-Covid, promoting enticing offers can help increase sales success by encouraging new and existing clients to take up the offers.

It’s a low-pressure way of encouraging target audiences to become your customers.

Yeah, but aren’t you short-changing your company?

Not really.

The law of large numbers comes to play. You may sell at a lower price or offer free trials, but as more people buy in, your profits will go up.

Here are other reasons you should leverage sales promotions:

Exit mobile version