Law firms, just like any other business, need a constant inflow of customers to keep afloat. However, attracting new clients requires marketing and promotional tactics and even though lawyers are experts in their own fields, marketing isn’t one of the core skills taught in law school. Every industry has been badly hit in the recent pandemic and the legal industry is no exception.
To attract more clients, a law firm needs to utilize all the different tools available online. There are countless digital strategies that can be used by a trained expert to boost your firm’s visibility on the internet, but implementing them is a hassle for the untrained. In this article, we’re going to take a look at how you can garner more attention to your business in the online space and subsequently boost your firm’s growth.
1. Create a Website
In today’s world of rapid online expansion, almost every reputable business has its own online presence. If you still don’t have a website then you’re shooting yourself in the foot. Also, it’s important to note that not just any website will suffice to impress your future clients, you need to have a website that’s easy to use, easy on the eyes, and promotes your law firm’s brand name as a whole. To get started, you might want to hire a web developer who can design a website based on your exact specifications. This website will serve as a bastion of your brand on the entire internet. Any user who might want to avail of your services can come to your website and get to know more about your business which increases the odds of you being contacted.
2. Focus on SEO
After creating your own website, the next logical step would be to get that website noticed. This is where SEO (Search Engine Optimization) comes in. By utilizing the various SEO techniques you can easily get your website ranked higher on the search engines. What this means is that whenever people search for a law firm, they’ll be recommended the webpage of your law firm which will boost your client conversion rate dramatically. Since SEO is not a very simple thing to implement and requires a deep understanding of the various keywords and search engines, you can take the help of a digital marketing agency for lawyers that specializes in providing services to clients similar to you. The SEO specialists use the blog posts or articles on your website to improve your visibility on the internet so that you can showcase your services to a wider audience.
3. Expand Your Reach
You can stay content with just having an SEO-optimized website, or you can take it a step further by expanding your outreach. The most common methods to do this are to use social media websites like Facebook and Twitter to create more brand visibility which is always good for your company. Or you could go the more dedicated way by starting a YouTube channel of your law firm; the channel can highlight your expert lawyers, your law firm’s work ethic, or the best tool available at your disposal, even the testimonials of your previous clients who are satisfied. This will help your law firm to establish an aura of authenticity since people are more likely to trust familiar faces and there’s no better way to engage with people and make your lawyers familiar than YouTube videos.
4. Hire a Marketing Agency
As stated earlier, lawyers are good at their own thing but are often clueless about business marketing. This is where you’ll need to hire outside help, a team of marketing specialists will help formulate the proper marketing strategies for promoting your business to the masses by analyzing the existing trends and the targeted demographic. The best part about hiring the marketing personnel is that you won’t need to dive into the details, rather you could just give broader instructions and the marketing team will get to work themselves.
These are some of the best ways that you can make your law firm more visible to your targeted audience and these strategies are almost guaranteed to yield positive results. No matter how good at law you might be, you’ll never be able to meet the skill set of people who have proper experience in marketing and promoting businesses. By utilizing the above steps, you’ll be able to save a lot of your time and money since it’ll be invested in the proper channels where it matters. Try these recommendations yourself, and you’ll soon see your law firm expanding to be a bigger player than those firms which don’t.