According to the latest research, only 7% of adults in the USA don’t use the internet at all.
Most people go online while searching for services and products and to stay connected with friends. So, if your personal injury law firm isn’t right up there with your competition on the SERPs (Search Engine Results Pages), you’re missing out.
Here’s how to mastermind your online law firm marketing and showcase your expertise to those who are searching for your services.
Content Is King
Many of your potential customers trawl the internet hunting for information. When you offer them what they’re looking for, you build credibility for your law firm in the eyes of clients as well as the search engines.
Google’s front page can help you figure out commonly asked questions about your niche. Simply type in one of the services you offer, hit search, and scroll down to the ‘people also ask’ and ‘related searches’ sections of the page.
This is the most effective way to discover ways you can offer your clients useful, relevant content on your site.
If you feel overwhelmed by the idea of creating content on your own, you can get help. Hiring a team of SEO experts can ensure you gain more benefits from your online content creation efforts.
Paid Personal Injury Law Firm Marketing Delivers Results
Content creation works well, but it can take time to see results. If you want to speed up your online marketing strategies, you’ll need to pay for the privilege.
Search Engine Marketing is a vital part of any Google Ads campaign. These tactics push your ad to the top of the SERP, depending on the keywords people type into the search engine.
The most effective types of SEM include:
Local Services Ads (LSAs)
These sponsored listings appear right at the top of the SERP, above all the other ads. You only pay for this service when you receive a lead from your ad i.e. a phone call or text message.
Pay-per-Click (PPC) Ads
PPC ads display beneath the LSAs. You pay for this advertising service whenever a prospective client clicks on your ad.
You can use free online tools to discover the best keywords to use in your SEM or get a professional to figure it all out on your behalf.
Mobilize Your Efforts
Since smartphones are a vital part of everyday existence in modern times, it makes sense that your clients might begin their online search for a personal injury attorney on these devices.
Make sure you optimize your website so that it displays correctly on laptops, desktops, tablets, and mobile phones. People will quickly back out of a site that’s difficult to view on these platforms.
Keep Your Marketing Up-To-Date
These tips are just the tip of the iceberg when it comes to marketing for personal injury lawyers.
What’s more, Google constantly updates its algorithm. That means you’ll need to review and refine your tactics regularly to stay ahead.
Are you ready to take your personal injury law firm to the next level? Browse our blog for more of the best tips on how to boost your business.