For a long time, there were no representatives of the South Asian community within the creative industry.Whether it or not wireless, TV and movies, Or with beauty fashion, South Asians have long been forgotten. In recent years, perceptions have changed thanks to the following influencers: Anchor seda, Like a magazine Burnt rotiTV shows such as Never Have I EverHowever, the community surrounding these cultural phenomena no longer exists. Until then. Diet Parasa Is an Instagram community platform operated by Anita Ciba, which exists to celebrate the wide range of talents of the Diaspora in South Asia. We told Chhiba how this page was first born and why it’s so important.
“Diet Parasa is a place where we celebrate our very high creativity. No one has ever done that,” Chhiba told POPSUGAR. She explained: “I’m from New Zealand and I have only two generations of South Asians. We’re still a young country, so there are very few minority representatives. British and American influencers. It was like when I was following an influencer and Reclaim the Bindi came to my mind.
“It’s about celebrating people, not canceling them. Diet Parasa is for people.”
Of course, Diet Parasa is inspired by Diet Prada. However, according to Chiba, “It’s important to celebrate people, not cancel them. Diet Parasa is for people.” This page originally started as a repost page for Bollywood vintage posters. But until Chiba wanted to do more than re-share the past. “I felt I needed to know what was happening now,” Ciba said, “I’m the influencers and they. I started reposting the shoots that I’m doing, and then I started discovering South Asians in high-end fashion. “Chhiba has an advertising background and is an artist and art director through Diet Paratha. When she began to connect with, she realized that there were many more South Asians like her. I saw it before.
What message does Ciba want to convey on Diet Parasa? “You don’t have to be tied to these cultural stereotypes,” she said. “You can grow outwards. That’s the only way we’re free from these cultural constraints. We have more than that. It’s very important. [growing outward], It helps my position to strengthen or expand the perspective people have on us. “
Chiba continued to collect illustrations and images drawn by people similar to her, and began to notice that the page was improving. The modern expression she began to have on Diet Parasa was exactly what she wanted her to grow and inspired her to create the page itself. “Another main driving force [for the page] It was necessary for the growing season. I didn’t have this. I’ve never seen myself anywhere, but since then I’ve been among those who are completely interested and doing what I wanted to do, not just those who look like me I started to find out, “she explained.
Since the beginning of Diet Parasa, Chiba has noticed a significant growth in the South Asian creator community and has received tremendous support from the followers on this page. “We are very young as a creative generation because of our cultural constraints,” she said. It’s hard to introduce this, but the connections that other South Asians have made through this page are great. trend And people talked to Netflix. The power of the people is very strong and it is a really special place. ”
“If you need to reach a South Asian audience, I have it. But it’s not just South Asians. It’s cool for South Asians to do something.”
With that support, it became clear that for Ciba, the supporters were most likely South Asians. “This report, all the interviews I’m doing, only South Asians hate me,” she said. “Representativeness and inclusiveness are very important from the beginning. Otherwise For example, I can’t get close to anything. ”Chhiba is just included This year’s Dazed 100 listWe aim to support and defend diverse creatives with innovative ideas.
When it comes to the future of Diet Parasa, the goal is simple. In short, keep the community growing. “We want to keep this page where it can maintain a very strict level of content curation,” says Chhiba. “I want to attract people and keep making my own, and I want to do something with the brand.” She says a larger brand already has a community. They want to start recognizing that they just need to work with the community rather than working with it. Ciba says, “When a brand wants to participate in some cultural movement, it’s very Obvious. Work with us to amplify your message. We want our brands not to use us. “They need us more than we need. I. We are represented because they are only robbing us and never giving back to us, as we are because there is a lot of trauma in being undervalued. It’s really hard to even deal with at one point. “
This page initially started as a mood board and as a place to highlight the amazing work done by the South Asian community, but in recent months it has grown even larger. Chhiba, who has about 10,000 followers, frequently receives requests for collaboration on projects from members. Daytimer UK“We use this page as a foundation and a starting point for doing all these little side jobs,” explains Chhiba. “All my friends were art directors and photographers and I shot. I want to get something done. We have resources so let’s do it. To the people of South Asia If you need to approach, the audience, I know it. But it’s not just South Asians — it’s cool for South Asians to do something.
Image Source: Shay Rally
Interview with Diet Parasa founder Anita Ciba
Source link Interview with Diet Parasa founder Anita Ciba