Listerine mouthwash sales for $ 2.1 million

Listerine disinfectant mouthwash can be someone’s cash cow … because you can get a reduction in global sales for well-known brands … but it requires a huge investment prize.

This is the deal … Listerine has a long-standing agreement dating back to 1881, which basically guarantees royalties paid to a small number of selected people each month as long as mouthwash products are on sale. ..

The interest on royalties on total sales is Loyalty exchangeThe list price is $ 2.1 million. So far, one bidder has offered $ 1 million.

According to the auction house, interest on this royalty paid $ 114,253 over the past year … and the average payout over the last three years was $ 114,715 … that is, a $ 2.1 million investment recovery. It will take about 18 years. ..

However, unlike the song royalties, the copyright lasts for 70 years in addition to the life of the last surviving author, but Listerine royalties are paid forever every month.

All unique deals are due to an agreement in 1881 with the inventor of Listerine Mouthwash. Dr. JJ LawrenceAnd his first distributor.

The contract includes royalties based on the number of ounces paid to him and his “heir, executor, or assignee” as long as the product is sold … various, including heirs. Ownership is split between entities, universities, hospitals, pension funds and a small number of individuals.