Are you in the tourism industry?
Starting this 2021, marketing for hospitality and tourism shouldn’t rely on traditional marketing. Many industries have migrated to digital solutions to spread the word about their services. In recent years, people have been responding better to digital advertisements.
Working on what you know is not the best way to go in this digital and experience-filled era. Here are some of our five best tips for tourism and hospitality marketing for 2021 and beyond.
- Check In With the Right SEO
One thing that can bring your brand into the limelight is popping out in the top search results. Using SEO for tourism websites like yours is the best way to get that much-needed publicity. Travelers begin their journey by looking up possible destinations and available tours.
Because of that, SEO is in high demand. Availing the right SEO company to help put your content in the top search results is a huge step for marketing your place. You can view here for more information about tourism SEO.
- Be Active on Social Media
Digital marketing is the best way to endorse brands without minimal hassle and costs. The best part about it is that the digital landscape covers many channels to help you get your point across. One of the biggest channels that the tourism industry uses right now is social media.
Being active on social media and setting up a working strategy is crucial to your success. Make sure that you use the most suited social media marketing strategy for each platform. What may seem to work on Facebook may not be as effective on Instagram.
- Live Video Marketing
Video marketing is one of the biggest trends in marketing in travel and tourism right now. Many travelers find themselves searching for videos of the places they’d want to travel to. However, pre-recorded videos are long past their heyday.
Nowadays, more and more people prefer live streaming videos. The reason for this is your potential customers love watching the place the way it looks in person.
Although you don’t get to make extravagant shots in live streaming videos, they’re by far less expensive. Not to mention, these videos also better show your brand’s authenticity.
- Take on Experiential Marketing
In this era, digital and experiential marketing are the kings. Experiential or engagement marketing allows your customers to experience your brand.
This enables people to interact with your brand one-on-one. Traditional marketing limits you to print ads and commercials. Experiential marketing lets your customers interact with your brand in cool, fun ways.
- There’s Power in Reviews
Always remember that reviews hold power in influencing your target customers’ decisions. Sites like Yelp and TripAdvisor are great in building online presence and reputation.
It’s important that you get a notable review from these sites. Be sure to respond with all reviews to show that you’re listening and acknowledging all feedback.
Tips on Marketing for Hospitality and Tourism in 2021
SEO services, social media, reviews, and live video and experiential marketing. Here are five crucial marketing for hospitality and tourism trends starting this 2021. Look into how you can incorporate these things for the success of your business.
Want to learn more about digital marketing and brand building? Why stop here? Check out our other blog posts to discover more great tips.