Mr. Potato Head is no longer Mr.
Hasbro, which manufactures plastic toys in the shape of potatoes, has given the spud a new gender-neutral name: potato head. The changes will appear in the box this year.
Many toy makers have recently updated their classic brands in the hope of engaging with today’s children and reflecting a more modern family.
“This is a potato,” said Ali Mierzejewski, editor-in-chief of the toy review site The Toy Insider. “But the kids want to see themselves in the toys they are playing.”
For example, Barbie has abandoned the image of blonde hair and is now offered in multiple skin tones and shapes. Thomas the Tank Engine has added a girl character. And American girls are now selling boy dolls.
As part of the rebranding, Hasbro is releasing a new Potato Head playset. This allows children to create their own type of family, including two moms or two dads. According to Hasbro, the characters of Mr. and Mrs. Potato Head will somehow survive, but details have not been disclosed.
The name that drops “Mr.” could encourage other companies not to assign gender to the toy. This is a trend that is already happening, Mierzejewski said. Barbie maker Mattel released a line of gender-neutral dolls in 2019. But Mr. Potato Head is one of the biggest brands to do so.
“It sets this new standard,” Rzewski said.
Mr. Potato Head first appeared in the toy scene in 1952, when plastic potatoes were not included. The children had to prepare their own vegetables to poke their eyes, nose and mustache. Hasbro, which also manufactures Monopoly and My Little Pony, bought the brand and eventually added plastic potatoes.
Mr. Potato Head Becomes Gender Neutral – NBC4 Washington
Source link Mr. Potato Head Becomes Gender Neutral – NBC4 Washington