NASCAR Expanding relationship with SharpLink Gaming Ltd Until the end of the 2021 season, we will offer racing fans multiple new features and betting opportunities.
The partnership is with SharpLink C4 sports betting conversion platform Launched earlier this year on NASCAR.com.
Joe SoloskiNASCAR’s Managing Director of Games said: “The initial level of engagement was particularly impressive as SharpLink provided NASCAR fans with the ability to familiarize themselves with the new US online sports betting environment.
“SharpLink provides valuable insights to help shape and expand our current and future sports betting business. We work closely with SharpLink to introduce new C4 capabilities to NASCAR.com for deeper customer engagement and deeper customer engagement. We look forward to promoting entertainment. “
SharpLink has been NASCAR’s free game development partner for almost 10 years. The two organizations further expanded their partnership when SharpLink’s AI-enabled C4 technology was introduced to NASCAR.com in February, providing users with live, real-time, personalized betting opportunities offered by BetMGM Online Sportsbook. Did.
SharpLink CEO, Rob Fisian, Added: “We are very pleased that our C4 sports betting conversion platform has met and exceeded NASCAR’s expectations for innovative AI-enabled technologies and features.
“Also, with BetMGM’s rapid deployment and full-service weekly maintenance, SharpLink enables NASCAR staff to have a passionate fan base without the hassle of implementing complex technology with costly in-house development. We are proud to focus on creating the best betting user experience possible. Team. “
NASCAR Expands SharpLink Partnership After Successful C4 Sports Betting Platform
Source link NASCAR Expands SharpLink Partnership After Successful C4 Sports Betting Platform