Unless there is a surge in COVID-19 cases that adversely affect travel, foreign tourists are expected to return to a relatively large number of Space Coasts by the end of 2022.
The Space Coast Office of Tourism’s Executive Secretary, Peter Cranice, said four factors helped bring international travelers here.
- Return of foreign tourists to theme parks in the Orlando area. Many of them want to spend time on the beach as part of their vacation, and the beaches on the Space Coast are a popular option.
- Growth of tourism in Port Canaveral. Currently, there are 10 cruise ships from 5 cruise lines, and in February the 11th ship was added to the lineup. Many cruise passengers stay one or two nights before and after a cruise on the Space Coast. Cruise lines for ships based in Port Canaveral are Carnival, Disney, MSC, Norway and Royal Caribbean.
- TUI Airways will be launched at Melbourne Orlando International Airport in March and is expected to fly 150,000 visitors from the UK to Melbourne in the first year of the seven-year contract.
- Increased rocket launch rhythm. Many international travelers come here to see the launch. In addition, the Kennedy Space Center Visitor Complex is Brevard County’s most popular paid tourist attraction.
Prior to the pandemic, foreign visitors did not always make up the majority of Space Coast tourists. However, foreign tourists, on average, stay longer and spend more than US tourists.
The Biden administration on November 8 relaxed travel restrictions for fully vaccinated foreign tourists coming to the United States.
But to ease optimism, it is the COVID-19 Omicron variant that was first discovered in South Africa last week, and is likely to spread rapidly around the world, perhaps with “serious consequences.” The World Health Organization warned on Monday. The United States has restrictions on people traveling from South Africa and other neighboring countries.
“Obviously, we’re watching it,” Cranice said to see if travel restrictions would be extended to visitors from other countries.
According to Kranis, about 5% of tourists in Brevard County have historically come from outside the United States, with the most popular countries of origin being Canada, the United Kingdom, Germany, Mexico and Brazil.
Space Coast Tourism Record
The Space Coast Office of Tourism reported a record fiscal year in 2020-21, despite a prolonged pandemic. This is measured by the income generated by the county’s 5% tourism development tax on hotel rooms and other short-term rentals.
The tax generated $ 16.94 million in the fiscal year ending September 30. This is an increase from $ 13.06 million a year ago and a record of $ 16.02 million two years ago.
Mr. Cranice said this was a “very surprising result” given that cruise operations in Port Canaveral were not resumed until July 31 after 16 and a half months of absence. Cruises have historically produced about 20% of Space Coast tourism.
The tourism development tax collection amounted to $ 16.94 billion, which means that hotels and other short-term rental venues generated $ 338.8 million in revenue from rentals. This does not count towards revenue from food, beverages and retail sales at these venues, that is, items not subject to tourism tax.
“Achieving $ 16.9 million is not only a milestone to celebrate, but also a vision for the future,” Cranice said. “I believe we will continue to grow from this new benchmark for the next few years.”
“Obviously, the return to voyage at the port gave us some additional boost, but also people were ready to travel, and that’s reflected in the numbers,” says Kranis. I did.
Cranice also mentioned that the Tourism Board is conducting marketing efforts to attract visitors.
“Both spring and summer marketing campaigns (budget $ 2.85 million) are considered part of this improvement,” said Cranis. “The campaign was able to show us our outdoor experiences, such as beaches and nature, juxtaposed with rocket launches that truly differentiate us.”
According to Mr. Cranice, the current budget year is also strong, with tourism tax revenue in October increasing from $ 849,531 in October 2020 to $ 1.12 million in October 2019 to about $ 1.4 million.
Cranis said the November and December forecasts also look strong, based on reports from local hotels.
Florida numbers strengthened
According to Visit Florida, the official tourism marketing company of the state, tourism data for the entire state has also been enhanced.
During the third calendar quarter, including July, August and September, a total of 32.52 million visits to Florida. This is an increase from 20.28 million in the third quarter of 2020 and 32.41 million in the third quarter before the 2019 pandemic. The total number of foreign visitors in the last quarter was 1.31 million.
In a statement announcing the results, Visit Florida President and Chief Executive Officer Dana Young said: This is the best position to overcome everything in the future. From now on, Visit Florida will only hit the accelerator as it re-enters the global travel arena and profitable winter travel season. “
Virginia Haley, a member of VisitFlorida’s board of directors and president of Visit Sarasota County, said the number of state-wide visits in the third quarter was “amazing news for our tourism industry and state-wide. We are confident that VisitFlorida will continue to drive. We will get more results in our state in the coming months. “
Danny Gaekwad, chair of the Visit Florida Board of Directors and owner of an Ocala-based hotel, said the third-quarter figures “broke the recovery of Florida’s tourism industry to new heights” and “big for the state.” I called it “victory.”
For the summer of 2022
A new report from data intelligence company Morning Consult predicts that the biggest wave of foreign tourists to the United States will not hit until the summer of 2022.
In this survey of nearly 7,000 adults in 11 international markets from October 1st to 18th, the largest share of travelers will wait 7-12 months before traveling to the United States. I found out that there is. A relatively small number of people plan to visit within the next three months.
Morning Consult analyst Lindsey Roshke still has “high levels of concern” about US COVID-19, especially because US vaccination rates are lower than in many other countries. Said.
“Overseas travelers need to be vaccinated, but there is still some hesitation,” Roeschke said. “The risk is potentially high.”
USA Today contributed to this report.
Officials are cautiously optimistic about the return of foreign tourists
Source link Officials are cautiously optimistic about the return of foreign tourists