Efforts to discourage people from smoking by banning tobacco retailers from displaying in stores and supermarkets could be undermined by the prominent display of electronic (e) tobacco and smoking equipment, the journal said. New research suggests Tobacco regulation..
Researchers have found that the majority of retailers selling cigarettes, although out of sight, prominently display smoking equipment such as e-cigarettes (used as a smoking cessation aid) and cigarette lighters. bottom.
Exhibition of tobacco products at the time of sale retail store It is banned in many countries as it may be associated with increased smoking and increased susceptibility of children to smoking.
Twenty countries, including the United Kingdom, enforced a point-of-sale control ban on tobacco between 2001 and 2016, which are increasingly placed alongside tobacco signs and displays of e-cigarettes and smoking equipment. It has been replaced by a covered tobacco storage unit.
However, the scope of this potential problem is unknown. Electronic Cigarette The POS display for smoking equipment is not explained in detail.
A team of researchers at the University of Bristol and the University of Cambridge have addressed this gap by examining the impact of e-cigarette and smoking equipment sales locations, especially on children’s smoking, and the corresponding differences in visibility. , Aimed to provide information for future research. In the area of deprivation.
The researchers visited 166 stores in Bristol and Cambridge, of which 133 agreed to sell and participate in related products. These included large and small format stores for four supermarket chains and a sample of randomly selected convenience stores.
We used a standardized checklist to create a total visibility score for the POS displays of the e-cigarettes and smoking equipment we encountered, and also obtained other visibility and placement measurements.
The results showed that POS displays for both e-cigarettes and smoking equipment are present in 96% of stores. These point-of-sale displays were very noticeable in all stores, with an average checklist visibility score of 14.7 out of 17 for e-cigarettes and 12.7 out of 17 for smoking equipment.
Analysis of the results also revealed that the use of multiple display units was more common in e-cigarettes (53%) than in smoking devices (12%). E-cigarette signs were found in most stores (62%), but not in smoking equipment (5%).
Visible pricing was present in most e-cigarette stores (70%), but not so much in smoking equipment (45%).
Most stores had displays for e-cigarettes (74%) and smoking equipment (93%), which were smaller than the tobacco storage unit, and were located next to them (49% and 50%, respectively). ..
Over half (53%) of stores had e-cigarette promotional materials. The most common types are price (23%), ease of use (15%) and flavor (14%).
Researchers did not find clear evidence of the relationship between visibility and deprivation. shopLocation.
The authors acknowledged that having data from stores in only two cities could limit the generalization of findings. However, this is (as far as they know) the first study to explain the visibility and placement of e-.tobacco Smoking equipment and standardized visibility measures were used at major tobacco retailers.
They conclude that: “POS displays for e-cigarettes and smoking goods are ubiquitous and very noticeable in supermarkets and convenience stores in two cities in the UK.
POS Display for Electronic Cigarettes and Smoking Goods: Observational Study in the United Kingdom, Tobacco regulation (2021). DOI: 10.1136 / tobaccocontrol-2020-056314
British Medical Journal
Quote: E-cigarettes and smoking equipment are on display at https: //medicalxpress.com/news/2021-09-e-cigarettes-paraphernalia-undermine- on September 13, 2021. May compromise effectiveness (September 13, 2021) Effectiveness-tobacco.html
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