PlayUp Has been granted a full operational license by New Jersey division of game enforcementMeans that sports betting entertainment and technology companies have entered the largest sports betting market in the United States.
The launch in New Jersey follows the approval of PlayUp in Colorado, which has been in operation since March.
The company has a presence in Garden State since announcing its partnership with New Jersey. New jersey devils At the beginning of last season.
Dr. Lyramintus, PlayUp USA CEO commented: Not only is New Jersey the largest revenue market for any operator, but it is also an indicator that both consumer and investor markets have met the world’s most stringent regulatory standards.
“We have an aggressive growth plan for the jurisdiction’s footprint in 2022, and expanding into other states with New Jersey approval is a positive sign for other regulators.”
PlayUp has been able to target customers in New Jersey, whose handles have grown significantly since it opened its doors to this sector in 2018.
As a 100% online sports betting operator, a very large percentage of the state’s handles come from online betting, so you’re ready to excel in the state. Starting with a $ 664.7 million bet in August, $ 612.9 million has been made online, representing 92.2% of the state’s total handle.
Mintas added that PlayUp is working on adding gaming products in New Jersey and hopes to get regulatory approval in the future. The state has recently added fixed-odds horse racing, and the company is confident that it can turn its horse racing roots into an attractive product.
Horse racing veteran Dennis Hydrazine Joining PlayUp’s board of directors, he is bullish on the future of fixed odds betting in the racing sector. He helped abolish PASPA, enacted a law in New Jersey, and eventually the US Supreme Court overturned the law and opened the sports betting market.
Drazin said: “The future of the game is to offer all kinds of bets in the app 24 hours a day, 7 days a week. Horse racing offers a unique opportunity to provide content about racing around the world. PlayUp is the growth of the market. In line with this, we plan to enter the fixed odds gambling market in New Jersey and the United States. “
PlayUp Launches in New Jersey
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