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School route to swim with junk food ads

Credit: Telethon Kids Institute

According to a study led by the Telethon Kids Institute, Perth children are exposed to thousands of junk food ads each year on their way to and from school.

The research team, led by Dr. Gina Trapp, Head of Food and Nutrition at Telethon Kids, has recreated and counted walk, bus, and train routes to 24 Perth High Schools (for about 27,000 students). Was recorded. Junk food advertising I saw it along each route.

Released today Journal of Epidemiology and Community HealthThe result is that almost half of the 4,016 ads observed along 72 routes food.. Of these food ads, 80% advertised junk food. Only 8% advertised health foods.

“When kids took the train to school, they averaged 37 junk food ads on a one-way trip, compared to 2.4. healthy food “The top three foods advertised were sugared beverages, fast food, and alcohol,” said Dr. Trap.

Children on the bus were exposed to an average of 22 junk food ads one way, compared to 3.5 health food ads. Meanwhile, children who walked 500 meters to school passed an average of 4.5 junk food ads one way. Health food advertising.

“Assuming a constant amount and proportion of junk food ads, on average, Perth school kids on the train will have about 15,000 junk food ads on a round-trip trip to school during the year. You may be exposed to only 960 health food ads. “

“Junk food ads are low when you get on the bus or walk, but the numbers are still very high. There is a particular concern when comparing the number of health and unhealthy food ads,” says Dr. Trap said.

Dr. Trap, a part-time researcher at the University of Western Australia’s School of Population and Global Health, said junk food is well established. Advertising It was related to the child’s dietary preferences, the type of food he was trying to feed his parents, and the dietary intake and weight status. However, much of the research on children’s exposure to junk food advertising to date has focused on television advertising.

“Few studies have quantified the amount of outdoor food marketing environments along public transport and walking routes for children to and from school,” she said. “The interesting thing is that you can’t turn it off with outdoor ads compared to TV ads. It’s always” on “when compared to other advertising media. “

The study is based on a previous study conducted by the Teleson Kids Institute and Cancer Council WA, which found that children were overwhelmed by junk food ads in an audit of outdoor food ads within 500 meters of 64 schools in Perth. understood. The study also found that there were nine times as many unhealthy food (including alcohol) ads as health foods, and that many of the ads were hosted on government-owned assets such as bus shelters and billboards.

Ainslie Sartori, Obesity Prevention Manager at Cancer Council WA and co-author of the latest study, said the combination of the two studies highlighted the need to immediately ban the promotion of junk food on state property. Non-governmental public health agencies are already asking.

“This latest study shows that Perth’s children are exposed to high levels of junk. Food advertising I’m going to school. “

“It also emphasizes the urgent need for state and local governments to set an example and take the lead in implementing policies that limit their placement and content. junk food Advertising on your property — can be an invaluable move in the ongoing fight against childhood obesity. “

Latest treatise, exposure to unhealthy food and drink advertising school Commuting to Australia was conducted in collaboration with Cancer Council WA, Deakin University, and the University of Western Australia.


UK restricts junk food advertising to tackle childhood obesity


For more information:
Gina Trapp et al, exposure to advertising for unhealthy food and drink while attending school in Australia, Journal of Epidemiology and Community Health (2021). DOI: 10.1136 / jech-2021-217032

Provided by Telethon Kids Institute

Quote: The school route to swim in the junk food advertisement (July 20, 2021) is from https://medicalxpress.com/news/2021-07-school-routes-junk-food-ads.html July 20, 2021 Obtained on the day

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School route to swim with junk food ads

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