SportradarA provider of sports entertainment products and services, Admuni, Programmatic digital out-of-home advertising planning and purchasing platform. It provides sports betting companies, sports leagues, and team performance and brand marketers with a new service that delivers relevant, timely advertising content to the physical screen.
Under the terms of the agreement, Sportradar will integrate a range of sports data offerings into the Adomni demand-side platform to enable brand marketers and advertising agencies to launch programmatic digital outing campaigns that include content such as betting odds and other sports. increase. data.
Arne Rees, US CEO of Sportradar commented:
“Digital out-of-home advertising is a powerful medium for dynamic advertising and that’s why it’s an important part of our advertising business and offering. We’ve partnered with market leaders like Adomni to bring sports datasets and technology to life. We are pleased to be able to leverage it on more than 500,000 connected screens to deliver fresh and relevant sports and sports betting advertising content on a large scale. “
Sports advertisers advertise on the actual screens of more than 210 media owners in 28 countries in a variety of screen formats, including digital road signs, top screens of ride-sharing vehicles, gyms, bars / restaurants, convenience stores, and more. Can be posted. , And other location-based advertising networks.
Jonathan Gudai, Adomni’s CEO said: “In today’s modern advertising market, advertisers are increasingly looking for new and better ways to reach their target audience with relevant and attention-grabbing content.
“We are excited to partner with Sportradar, the world’s leading sports data and technology company, to make digital out-of-home advertising content more engaging and practical.”
WynnBETOnline sports betting and igaming app from Wynn ResortsIs currently using Sportradar’s services, turning ads on or off based on game schedules and sports betting trends, activating campaigns in new markets shortly after the bill is passed, ideal We take advantage of features such as serving ads based on audience movement patterns and setting live betting odds immediately. It will be displayed in the advertising content itself.
Chris Chichoski, WynnBet’s Head of Paid Media said: Branding and behavioral performance make your creative more relevant. This is a game changer. “
Earlier this month, Sportradar made the fraud detection system free to fight suspicious sports matches.
Sportradar agrees to strategic advertising partnership with Adomni
Source link Sportradar agrees to strategic advertising partnership with Adomni