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Can you satisfy your cravings for local craft beer by returning home on a long drive or booking early tomorrow?
Max Green, owner and brewer Leader brewingAnswer that question clearly.
Palm Bay Brewery launched the non-alcoholic Night Strike Irish-style Dark Brew and Danger Close American Pale on April 30th, bringing all the flavors of craft beer without the use of alcohol.
“I’ve been a homebrewer for almost 20 years,” Green said. “Every homebrewer has the dream of becoming a professional and opening up our own place.”
A few years ago he took a break from alcohol but missed the taste of beer. Mass-produced non-alcoholic beer did nothing to satisfy his thirst. He found some craft non-alcoholic options online.
“I thought this was something I could do,” he said.
At that time, Green was operating at L3Harris. He quit his job and began to study how to brew beer without alcohol.
Looking for craft beer? Here is where to find it:Enjoy National Beer Day or anytime at one of these Space Coast breweries
In 2020, he opened a bank account for Leader Brewing. The name is a homage to his military experience. Both Green and his wife Fat are veterans. He was a Marine Corps major. She was the captain of the Air Force.
He rented a large space in the Palm Bay Industrial Complex in April 2021.
The brewing consultant helped him try out how to make a full-flavored non-alcoholic beverage.
He tested several batches in Bugnutty Brewing Co. While setting up his own equipment at Cocoa Village.
After two years of trial and error, he is happy with the result.
“I think there is a pretty good product that tastes like beer but has no alcohol effect,” he said.
Bugnutty co-owner and brewer Steve Shannon also agreed.
“He did a really good job,” Shannon said. “Both are very easy to drink.”
Shannon is currently tapping Leader Brewing Beer. He said his customers like to have non-alcoholic options.
“Whenever you join a large group, there are people who generally want non-alcoholic drinks,” he said. It’s also a good choice for beer lovers who have drank enough alcohol but aren’t ready to stop drinking and go home.
Consumers and retailers using non-alcoholic beverages
by 2021 Retail Report from BevAlcInsights by DrizlyMore retailers are beginning to adopt alternatives to non-alcoholic beverages.
A November report by alcohol delivery service Drizly and data and insight resources on the alcohol industry, BevAlcInsights, examined the most exciting trends for retail owners and managers in 2022.
Non-alcoholic beverages rank second among the products with the highest growth potential, after CBD or cannabis-injected beverages.
According to the report, sales of non-alcoholic products at Drizly have increased by 120% since 2020.
“Now the whole market is starting to boom,” Green said.
“I think it’s like 80’s and 90’s craft beer,” he said. “You only had a bland American lager, and the craft brewery brought an interesting taste.”
In addition to hyper-local startups like him, some major beer companies are enhancing their near-beer games. Heineken and Beck’s have non-alcoholic beverages. Budweiser Zero was launched in 2020. Coors is currently producing Coors Edge.
Many companies sell NA beer as a healthier one. However, there is no hangover and removing alcohol reduces calories, Green said that was not the main reason for creating leader brewing.
“You can’t always drink beer as much as a beer drinker doesn’t want to admit it,” he said.
Pregnancy, Exercise Training, Work Responsibility, Long Drive Home: There are many reasons to quit alcohol.
“Beer is one of the ultimate social drinks that connect people,” Green said. NA beer allows you to enjoy friendship without getting tipsy.
Green is still working on marketing and distribution of leader brewing beer. He is almost alone in a show, making recipes, brewing beer and canning himself.
Ultimately, he wants to support demand hire some help.
“You must like beer for the taste”
For now, the tap room is open from 4 pm to 7 pm on Fridays and from noon to 4:30 pm on Saturdays. People can sample Danger Close and Night Strike and buy a pint for $ 6 or a 4-pack pint can and take it home for $ 13. He also plans to provide samples of the new recipes he has in his work.
Leader Brewing’s beer does not contain alcohol and is therefore regulated as a food product, not as an alcoholic beverage and tobacco sector in Florida. This means that Green can sell their products directly to retailers. By law, traditional craft beer brewers are required to use a distributor.
He delivered barrel beer to Bugnutty, but Green said he wanted to see what the demand would be before making it more widely available on the tap. He doesn’t want the beer to sit too long and lose its flavor.
In the can, it is longer and remains fresh for about 6 months. He delivered the case to Hell’n Blazes Brewing Co. in downtown Melbourne and discussed with restaurants in several areas about offering it. Eventually, he will start selling online. He said NA beer has a large online market.
He describes Danger Close as clean, refreshing, hoppy and easy to drink. Night Strike has roasted flavors like Murphy and Guinness.
He is working on amber.
“Like all craft breweries, I’m trying to create a style that everyone likes,” he said.
He knows there are denialists out there, people asking, “What’s the point?”
“People who ask what’s the point don’t drink beer because of the taste,” he said. “I like beer for the taste. Taste our beer and see if you can say it’s alcohol-free.”
Leader brewing Is located in 2350 Commerce Park Drive NE, Suite 1, Palm Bay. Call 321-327-2043 or visit the following website facebook.com/leaderbrewing Also Leaderbrewing.com.. Business hours are Friday 4 pm to 6 pm and Saturday noon to 4:30 pm.
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The trend for non-alcoholic beer reaches the Space Coast of Palm Bay Brewery
Source link The trend for non-alcoholic beer reaches the Space Coast of Palm Bay Brewery