Who said I can’t go home anymore? | Business Observer

From the late 1980s to the 1990s, there was a common sense among young people in Tampa Bay that they had to leave if they wanted to succeed in the world.

It may not have been fair or accurate, but many high school and college graduates felt that way at the time. Among them was Byron Crouwel. After graduating from Jesuit High School, Crowwell left Tampa in 1989 to attend Virginia Military Institute. After that, he went to California in search of good luck.

51-year-old Crouwel is now back in Tampa and runs a new company he founded and helped set up in California. And now that he’s back, he’s on a mission to help transform the city into an entrepreneurial hub that can sustain people like him in his youth.

The company he runs is Solution Publishing, which is now based at Rocky Point, right next to Courtney Campbell Causeway. Niche areas are newsletter publishing, IT, HR, and business-to-business. Crowell expects Solution Publishing to grow from a $ 2 million business to a $ 6 million business by next year and to $ 10 million in the next few years. It has seven employees and plans to double the number by the end of the year.

Solution Publishing traces its complex roots when Crouwel and his partners began publishing print editions in 2001.

But even in the early days of Solutions Publishing, Crowell knew that the future would be online. It was in the early 2000s, and the company was learning to handle email, he says. Eventually I discovered content syndication and tried to take advantage of all the available technologies.

“I just think we need a collaborative effort over the next few years with people doing this and trying to push the boundaries a bit.” Solution Publishing CEO and Founder Byron Crowell said:

“But in each case, it was repetitive and not particularly scalable,” says Crowell. “In the meantime, we got a good brand. There was a well-established tech pub, the IT Solutions Journal, but I always felt that there was a better way to do this. “

Eventually, Crouwel was acquired by his partner. He continued to work as an employee and is now “a very difficult three or four years,” he says.

He stayed in California until 2016, after which he moved to Connecticut. Crouwel returned to Tampa two years ago through a series of fortunate and unfortunate events, including a sale, a broken heart with a former partner, and a family illness.

And at the sale that ended on February 1, he bought back Solutions Publishing. (Crouwel refused to disclose the selling price.)

During difficult times, Crouwel put together plans and strategies for resuming business with currently available technologies. He also took advantage of the difficult lessons learned about what it takes to build a successful organization, such as mentoring and hiring the right people to help them do their best work.

He says the new version of Solution Publishing was opened by an in-house face-to-face team run by a basic client with a startup spirit and lead generation for it.

“That’s the best of both worlds, isn’t it? We’re not (venture capitalists) angry, there are no terrible conditions, and we have customers who are willing to pay to do this, right? “I will,” says Crouwel.

“The most exciting thing for me is that the business vision has been solidified for quite some time and will be able to come true. What’s really great is more than what we’re building here. It’s about building a great team that can do what it does, and that’s a longer-term vision. “

Crowell wants Solution Publishing to be a company that builds products such as newsletters, online publications, videos, and speaker series using aggregated content for targeted audiences. Basically, this means that the platform that is being built makes the company smart and efficient in order to create attractive, value-providing products for a particular industry or business sector. Means This protects its audience from lead generators.

“We are determined to spend the next few years solving this problem and changing the way people are treated online,” he says. “It’s very easy to use big data to abuse interests and habits. As an industry, we need to resist the temptation and focus on making our users happy.”

On his other mission, Crouwel wants Tampa to build a startup community like you’ve found in Silicon Valley and are starting to see in Miami. He believes that this requires more focus on incubators, startups and venture capitalists. Tampa already has Florida Funders, a hybrid of venture capital funds and angel investor networks, and non-profit. There is an Emberk Collective, a startup hub for. And economic development and others in the mayor’s office have called the area Silicon Beach for the last few years.

But Tampa has more to do, says Crouwel. Crouwel says he promises to provide mentorship and build a “starting point” company, or ensure that young people don’t have to go elsewhere to succeed. “There’s something about talking until you can take a walk,” he says.

Who said I can’t go home anymore? | Business Observer

Source link Who said I can’t go home anymore? | Business Observer

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