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Car Advertising: 4 Stats That Will Surprise You

Did you know that there are about 250 million vehicles in the US — or approximately one car for every adult?

On any given day, a driver passes hundreds or even thousands of other vehicles. If you’re looking to get the most bang for your advertising buck, why not consider car advertising?

Car marketing is surprisingly effective and a lot more affordable than you might think. Keep reading for four stats that will make you think twice about car wrap advertising.

  1. Number of Views

One of the most obvious benefits of custom wraps is the chance to get your brand in front of as many eyes as possible. The average American spends 15 hours every week in their car. And a vehicle that’s driven just 15,000 miles per year will pass over 9,000,000 other vehicles in that time.

Just how many people will notice when you advertise on a car? Experts estimate that a single vehicle with car wrap advertising generates anywhere from 30,000 to 80,000 views every day.

To put that into perspective, that’s the average number of page views the top 20% of business websites get in an entire month!

  1. Affordability

If you think car branding is outside your budget, think again. The latest stats show that car advertising is more cost-effective than other popular types of marketing.

In fact, the average cost works out to be less than $44 per million impressions. What does that translate to in real life?

Consider this example: If you have a $3,000 marketing budget, vehicle wraps will get your company about 1.26 million impressions in a year. In comparison, the same budget would get you 90,000 impressions on a bus, 135,000 for a radio ad, or 105,000 for a billboard.

  1. Increased Brand Recognition

It takes the average consumer five impressions to recognize your brand and eight impressions before they try your products.

Car advertising can seriously speed up this process. Experts estimate that vehicle wrap advertising will boost brand recognition 15 times more than other types of advertising media.

Need more proof? In a recent poll, 98% of drivers admit they often notice truck-side advertisements. Another 29% say that outdoor advertising has motivated them to visit a business within a week.

  1. Accessibility to All

Social media ads are great, but what about the 30% of Americans who don’t use social media? Billboards are also effective, but only the people who pass by them on their daily commute will see your ad.

Contrast that with a wrapped vehicle that advertises your brand everywhere you go. Every week, 96% of Americans travel in a car as either a driver or passenger. And when asked, 91% can list significant details about a car wrap they’ve seen a few times per week.

Car Advertising: A Good Bet for Your Business

If you’ve never considered car marketing as part of your business plan, why not rethink your strategy? As these car advertising stats prove, it’s an amazing way to get your brand in front of new customers!

Now that you’re ready to advertise on a car, what should you do next? Keep browsing our blog for other articles about business, marketing, technology, and much more.


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