Content marketing is an integral part of the strategy of social media promotion. Articles, posts, emails are used to attract new clients and business candidates, to interact with the target audience, to make sales.
There is only one situation where text may not be necessary – when a talking picture or video reveals the point you want to make. In all other cases, you need something to write about, something to tell your subscribers, something to get your point across.
Strong, interesting texts help to keep the attention of the audience, to get likes on Instagram and other social networks.
Here are a few tips to help you write text:
Get closer to the point
The title and first paragraph are the most important part of the text. So there’s no need for long introductions, start telling the story right away. The headline and first paragraph should trigger the subscriber right away.
Try to write the way you communicate with your friends and family. Don’t try too hard – it will sound tedious and boring. Write in simple words and easy-to-understand language. Social networking is all about live, informal conversation. So even if you have a serious topic, communicate as an equal with your target audience.
If a sentence has no meaning, if you can do without it, if nothing changes without it, that is, a person understands the meaning, then the sentence can be removed. Try to eliminate any verbal garbage. This, by the way, can be checked by ear. If you read your text aloud and don’t interrupt or stop anywhere, your text flows like a lively conversation, then you’ve written a great text.
It’s very important that you don’t have too much text, but that you structure your text so that it’s comfortable and easy to read. And to do this, you need headings, paragraph separations. You can use lists or split up the text so that it is easy to read. So be sure, when you have written a big long text, try to structure it, break it up into headings, into lists, and work on its formatting.
The text can be depressing and positive, happy and sad, very serious and abrupt. But emotions must be in your texts, because only emotions trigger feedback. If there is no emotion, no one will read you. No one will want to argue with you, write a comment, give feedback. No matter if you have an online store, a personal blog, or a corporate account – the text should have emotions.
Texts for social networks: the features and rules of posts
Content plays a major role on every social network. And it is not necessarily a text format, someone can promote a business only with photos and be successful. It is photo content that also works. If we are talking specifically about texts, then stories, experiences, and analytical expert articles are especially popular.
It is important to be able to see content from the reader’s point of view, to penetrate this understanding. Let’s analyze what users need.
Pay attention to emotions, get positive feedback from community readers. Users will comment on the posts and make reposts, which is very important.
You have to determine the target audience, learn how to work with it. The key audience is important for any business and in order to move forward, to see users’ comments, their likes, you have to try to reach the right places with your posts. Try formats that will be appreciated from the outside as unique, impressive and responsive.
Express more emotion, all stories of pain and joy, happiness and success work great for attracting people who care.
Strong, interesting, engaging texts help get more followers on Instagram. Write in a way that makes people want to read your blog like a favorite book.
Informational texts for social networks
This type of text builds reputation and trust in the company or product. The main ideas of informational texts:
- history of the company, its successes and achievements
- тews and reviews of the industry as a whole
- story about employees and their qualifications
- key product features
Informative content is the best assistant in creating an image of an expert and maintaining audience loyalty. Similar functions are performed by educational content.
With the help of educational or tutorial texts, you can increase the confidence of subscribers and secure your status as an expert. This type of content for social networks includes the following texts:
- consultations on the product, answers to customer questions
- tips and opinions from industry experts
- review articles with useful information
- posts showing deep knowledge of the subject
Creation of such content allows you to show that you are perfectly aware of your sphere and that you can be trusted.
Engaging content for social media
When you get enough followers, you definitely need to engage in a dialogue with them. The social network is a place for communication, so it is necessary to involve the audience in communication. To do this, conduct polls, voting, and ask for advice. People as a rule willingly express their opinions, so this type of content works well for increasing the number of the audience and its involvement.
Writing texts for social media is not a difficult task, if you want to, you can do it. Let yourself freewrite, that is, open up a sheet and write whatever comes to mind. You don’t have to publish it. Although it’s possible that in this stream, after editing, you’re bound to find something stunning. The main thing is that it will help you begin to fix your thoughts, and this is the first step to comprehending the skill of copywriting.