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Devices and online gaming: the key factors of change and the situation in the United States

As the new year has just begun, it is essential for gambling companies to outline their goals for the next 12 months, with references to both the past and the present, with a view to continuously improving their revenue and profit curves.

After pandemic restrictions and the prolonged closure of numerous land-based casinos, the entire sector experienced a strong recovery in 2022, despite confirming a decline over the last 20 months.

Even the approach to gambling has changed: users have become increasingly loyal to online gaming platforms and various devices, available at any time. This is coupled with an exponential increase in smartphone usage from a very young age and a predisposition to connect to the internet at any time of the day, for increasingly extended periods of time. In short, all ingredients that have given a significant boost to online gaming and ensure growth for the coming years”, said Natalia Chiaravalloti from the Italy editorial team of Giochidi Slots.

According to the iGaming expert from Giochidislots.com, there are four fundamental factors driving this change.

Firstly, the ever-increasing availability of unlimited internet access, allowing various groups of users, with different cultural and economic backgrounds, to have a smartphone capable of downloading apps and sustaining prolonged use.

Linked to the first point is the second: security in online financial transactions even with less common devices, different from traditional computers. Secure payment operations that were unthinkable for older generations just a few years ago have now become commonplace for all age groups, thanks in part to the pandemic (see also our special report on secure payment methods).

The central role of mobile phones, increasingly smart, advanced, manageable, affordable, versatile, and cutting-edge, is also crucial.

Lastly, the growing awareness of gambling companies, which have long seen the potential and have heavily invested in online offerings, constantly expanding and making them increasingly competitive, including through the use of no deposit bonuses, while remaining intuitive.

Safety and innovation remain key themes in recent months, with operations increasingly winning the loyalty of users. Last September, for example, US-based sports and technology entertainment company FanDuel Group kicked off a partnership with gaming and hospitality firm Boyd Gaming, and together they launched a mobile sports betting project in Kansas, simultaneously announcing the opening of FanDuel Sportsbook at Kansas Star Casino. The latter offers secure and protected banking services, faster payments, and a 24/7 customer service, thus gaining the loyalty of more and more players.

Significant strides have been made in the United States to speed up the expansion of the gambling industry, as was the case in Maine, where a law legalising sports betting was signed in May 2022, an issue still faced by many countries around the world. Sports betting is exclusively permitted for Native American tribes, granting the state regulator significant decision-making power in determining how to incorporate them into the state system.

With these innovations, according to initial estimates from Business Research Company, the global gambling market is expected to reach $702.45 billion by 2023, growing to $765.89 billion by 2027 and $847.54 billion by 2032.



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