The Rise of Corporate Gamification

The word ‘gamification’ has been on the rise in recent years. While some might think it’s about actual gaming, it’s rather a new approach to education. By communicating information through the form of a game, groups are looking to make vital knowledge more memorable.

From corporate training to shifting into a new professional role gamification is the latest way to train employees without sacrificing their engagement with the material. Though the trend of ‘gamification’ might be new, the idea of combining excitement and mental stimuli in a game is nothing new at all.

For over a century, games like roulette and blackjack have challenged a player’s mental dexterity while also entertaining them. Over time, added interest has led to a roll-out of new challenges for gamers. For example, online casino Betway has multiple variations of both roulette and blackjack, from French and Multifire Roulette to European and live versions of blackjack.

Aside from virtual casinos, games like chess and shogi also highlight the brain’s affinity for tackling complex problems through exciting competition. Chess is around 1,400 years old, while shogi has been around for about one thousand years. The longevity of both games proves an early human interest in mental exercise.

But corporate gamification isn’t just about activating the brain and having fun—it’s primarily about onboarding employees into complex positions so that they’re likely to remember vital information, and then keeping them engaged. It’s a move away from boring seminars and thick binders of information toward a more compelling workplace.

Rewarding & Motivating

Aside from introducing employees to a company or a new position, gamification is also a way to motivate employees to develop their professional skills. One study from Bersin & Associates, an industry research firm, found that [professionals on LinkedIn were 39% more likely to be more productive and 23% more likely to take on additional responsibilities when they dedicated time to learning.

But not many employees will willingly pour their free time into developing their professional abilities. Companies that create mini-games can encourage their employees to dig deeper without asking them to spend time reading books, attending seminars, or listening to a related podcast.

A Push for Engagement & Identity

Gamification also signals a new shift in what employees expect from their employers. Gone are the days of a traditional nine-to-five when workers run out the clock. Today, employees expect to be engaged with their company’s culture. Naturally, this has created challenges for employers, who want to develop identity and workplace culture without over-burdening their workers with extra tasks.

Gamification is one of the easiest ways for a company, corporation, or small business to showcase its values and mission—in some cases, maybe even its sense of humor. The modern worker doesn’t just need to impress in an interview; instead, the hiring group also needs to woo them (to a certain degree).

In fact, one study from Forbes on leadership strategy found that employee engagement can increase revenue up to four times. Viewed in this light, gamification is incredibly important for a company’s long-term success.

 Top Examples of Corporate Gamification

So far, we’ve covered what gamification is and how it applies to success and happiness for both employees and employers. But it’s important to note that companies aren’t rolling out games themselves. Instead, they’re opting to go with some of the most creative and successful platforms developed by business-first apps.

Here are three of the top gamification apps used today, broken down by game type and function.

  • Scavify: This downloadable app lets companies create unique scavenger hunts that can be used for employee engagement, bonding, and training. Though the platform offers pre-made hunts, these can be customized for new hire training, team building, or other special events.
  • Spinify: This app helps employees and employers build out their collective goals, then measure progress with fun activities and games that are designed to boost productivity. This is particularly useful for building company culture, as the app allows for personal announcements, birthday countdowns, and more.
  • Ambition: This mobile and browser platform is designed specifically for salespeople. It allows users to measure their sales activities with visually engaging designs, which helps employers gauge success and highlights actionable data for employees.


Show More

Related Articles

Back to top button