Influential Figures Expected to Speak at SBC North America Summit

The 2022 SBC North America Summit will host some of the most influential figures from the gambling industry. The personalities will share their insights on the prospective opportunities and obstacles that can emerge in the sector as more iGaming markets continue to make their foray into the continent. The event will be organized at the Meadowlands Exposition Center in New Jersey from 12-14 July 2022.

Featuring industry experts, this event is anticipated to give many online casinos based in the North American market some welcomed exposure. What’s more, you’ll most likely see these amongst many other operators promoted on, the first and foremost no deposit casino portal for Canadians.

SBC Summit Will Feature 8 Conference Tracks

 The event will feature eight conference tracks where participants can attend discussions on major industry-related topics. The first conference is on ‘iGaming Americas’, which will be conducted on July 13. The discussion will feature a panel comprising Playstar CEO Per Hellberg, Matt Sunderland from BetMGM, Todd Cravens from Galaxy Gaming, and Ed Camargo of Incubeta, US. NEL Advisory founder Dan Phillips will steer the session. The members will speak about various strategies operators can employ to build a solid relationship with players before the regulation is introduced in their states.

Sue Schneider, VP of Growth and Strategy, Americas at SBC spoke highly of the ‘iGaming Americas’ panel. She deemed it an excellent chance to listen to industry experts and their views on the Ontario gambling regulation and why innovation and building a rapport with players are necessary for operators.

The discussion under the session titled ‘Converging Worlds of iGaming and Sports Betting’ will suggest operators to play on their strengths as states continue to regulate iGaming and sports betting markets. The panelists will highlight the prospective convergence between the two verticals in the coming years. WONDR Nation CEO Anika Howard, Luisa Woods, Vice President, Marketing Gaming and Entertainment at Delaware North, and Action Network CEO Patrick Keane will be the panelists. Playtech VP of US Business Operations Jonathan Doubilet will moderate the session.

Discussions On Ontario Gaming Market

The discussions will be followed by lunch and a keynote session with Amy Howe, the CEO of FanDuel. The fireside chat will discuss broader industry issues, such as creating more opportunities for women in the industry. The following session on ‘Online in Ontario’ will follow the development of the gambling market in Ontario, Canada, which opened its doors to global providers in April, presenting itself as a space teeming with lucrative opportunities.

Panelists will discuss the primary licensing and regulation requirements and will dive deeper into the pros and cons of various market entry strategies. The experts for this panel include Mohegan Gaming & Entertainment’s Richard Roberts, PointsBet Canada CEO Scott Vanderwel, Oren Cohen Shwartz from Delasport, Chris Looney from Bragg Gaming Group, and mkodo’s Will Whitehead. Canada Kindred Group’s Amanda Brewer will moderate the session.

The next session will concentrate on tribal-led iGaming, consisting of executives Quincy Raven from Aspire Global, David Murley from the Michigan Gaming Control Board, and Firekeepers Casino’s Jim Wise. The panelists will speak about Michigan’s move of opening online casinos and how it serves as a precedent for other states to follow.

A short break will give way to another discussion where industry experts will discuss the significance of innovation and how some American-centric game studios in the US have integrated it into their strategy. The panel will comprise Play’n GO’s Magnus Olsson, Daniel Sahl from the UNLV Center for Gaming Innovation), and Light &Wonder’s Rob Procter. owner Andy Mound will guide the session.

Final Session to Discuss Streaming Culture

The final session will discuss the prominence of streaming culture and its relevance for traditional casinos. The discussion will also suggest several ways for casinos to improve their games and attract popular streamers.

The conference will also feature networking events in the evening and will provide delegates a chance to attend an exhibition where premier iGaming and sports betting companies will display their innovations.


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