Marketing Solar in Sunny Florida: The State of Sunshine

Florida is one of the most popular states for people to move to. The state has a lot going for it, including sunny weather and plenty of things to do year-round. But many people do not know about all the benefits that solar can offer Florida homeowners. Read on to learn more.

Growth of Florida During Covid

Florida has been growing at a rapid pace in recent years. As a result, the median age is extremely young compared to the rest of the country. An average person is just under 40 years old, so families move in droves into Florida, bringing their children and family pets.

During Covid’s most recent growth period, it has attracted over 100 people per day through net migration alone, including new births and people moving into the state. So, the Sunshine State is on an upward trend, and it does not seem to be slowing down anytime soon.

Reasons Why People Like the State of Florida

The following are reasons why people like the State of Florida:

  • The weather is excellent, with plenty of sunshine year-round. This makes solar a viable option for homeowners in the state
  • Florida is overgrowing, and people are moving here in droves. As a result, the state offers many opportunities for businesses and families alike
  • Florida has no personal income tax, which is a big draw for many people
  • The cost of living in Florida is low compared to other states on the East Coast
  • There are many beautiful beaches and attractions in Florida that attract tourists from all over the world
  • The potential to market to business leads and residential solar projects while helping people elimate their electricity bill from a business and homeowner perspective is tremendous.

How Solar Makes Sense in Florida and How Homeowners Are Buying Their Systems Using Federal Incentives

Many homeowners are taking advantage of the Federal Solar Tax Credit to help pay for their solar system. The tax credit is available for homeowners and businesses who install a qualifying solar energy system. However, it’s essential to understand that not all solar systems are created equal, so it’s necessary to work with a qualified installer to ensure your system is eligible for the tax credit and provide you with the best return on investment.

The average Florida homeowner pays around $120/month for electricity. A typical solar energy system will offset most of this cost, resulting in no monthly electric bill. In addition, many Florida homeowners are also taking advantage of the Net Energy Metering (NEM) program, which allows them to sell any excess energy their system produces back to the utility company.

The Demand for Quality Solar Leads in Florida

The demand for quality solar leads in Florida is increasing rapidly. In addition, many homeowners are learning about the benefits of going solar and want to know where they can purchase a system, how much it will cost them and whether their home qualifies for incentives such as tax credits and selling excess energy back to the utility company.

Florida is an excellent marketplace for solar for several reasons. First, the state has high electricity rates, meaning homeowners can save money by going solar. In addition, Florida is one of the sunniest states in the country, making it an ideal location for generating solar power. And finally, Floridians are increasingly interested in renewable energy sources like solar, making the market ripe for growth.


Marketing solar in Florida is an excellent idea as the state has been ranked as one of the top states for solar growth. The sunny climate and growing demand make it a popular place to install solar panels. Solar companies can expand their business by using marketing strategies that work in this area to increase their chances of success.


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